What can you do if your keywords are too common? Is there anything that can help?
Well, for a start, including misspellings in your meta tag keywords could help you to get visitors who don’t know how to spell or those who type too fast – this traffic is just as good as any other, after all. How many people do you know that use a dictionary when they don’t know how to spell a word? I certainly can’t think of many. Including misspellings will help you to some extent, but it probably will not provide you with a drastic improvement in traffic especially considering that many search engines now have built in spell checkers so that if a user spells a word incorrectly it asks “Did you mean <correct spelling>?” You can use tools like WordTracker to find out which misspellings are the most popular, and target those.
Try to think on the same level as your users, not always like a webmaster. Thinking like the average person will make you more successful – you should constantly remind yourself to think like the average person when you’re trying to pick what words people will use to find you. If you can get into the mind set of a lay person and think “What would I type into the search box if I was looking for the content on this web page?” You probably come up with the key words that are most important. Think of each group within your audience and try to come up with realistic search queries. Entering each word from these queries into your meta tags should help you substantially in terms of increased search engine traffic.
One of the things that will set you apart from the rest of the world is learning the special language of your trade. When you learn about your chosen trade, you start using acronyms and other words that would be foreign to most people, but mean something to the people who would be searching for you. Words that people outside your industry would search for aren’t the same as ones that people inside it would search for – targeting jargon words can help you to get highly-targeted traffic with little competition.
Another thing that will set you apart is using words that someone unfamiliar with your trade would use in an attempt to find content regarding your trade. You can’t target your site only to those who already know a good deal about what you have to offer. Your content probably won’t be fresh to people who are experienced in your field so you are much more dependent on your products at that point. If, however, you are able to target people who know little or nothing about your particular trade, you will be able to generate a good deal of traffic and probably move a sizable amount of inventory.
One last, but very important, method of providing good key word is to discuss the subject of your site with others and observe their reactions to your language. If they seem to suddenly understand what you are saying, that phrase may be a good one for your key words. Talk to your friends, your family, and other web masters about your subject and see what language is generally associated with your subject. This language is generally the correct language to use when generating your key words.
The most important thing to keep in mind when attempting to come up with unique key words is that there are huge groups of people out there who are interested in your goods but have not been targeted by other sites. These markets (known as niche markets) are basically ripe for the picking. If you can come up with a group that would be interested in your product but has not been targeted thoroughly by your competition, you will be able to drastically increase your traffic and/or sales. The ability to identify and target niche markets is an art and it can be developed by any truly dedicated marketer, but you have to be observant and patient in order to come up with valuable niche markets. After all, you are attempting to do what nobody has done before!
As an SEO, you will constantly be fighting with your key words. You will be trying to come up with more interesting or unique key words, and you will be trying to implement them more smoothly into your web page. The fact of the matter is that this takes time and practice. You have to get thoroughly engrossed in the community surrounding your market. Check out some forums relating to your market, look at the common forms of media coverage such as magazines and books. There are possible key words everywhere just waiting to be exploited for the sake of increases in your traffic and sales.