So you want to get ahead of the competition on the search engines, and you decide to use a link farm. Stop! There’s danger in link farms as with all SEO methods that seem to good to be true.
Reciprocal linking is a topic that generates a lot of discussion: everyone wants to know how to get it to work for them. Much of this discussion involves link trading, or linking together their own websites, and whether it’s going to get you in trouble or not.